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Promotional Photo Ideas: Your Outdoor Umbrella Area

Promotional Photo Ideas Your Outdoor Umbrella Area
Attractive promotional photos are the key to a successful business. A picture may be worth a thousand words, but it’s also worth $$$!

How Photos of Your Outdoor Area Can Boost Your Business.

Photos are a powerful tool to help highlight the appeal of your venue – including the outdoor umbrella area. The right photo can be used to tell a story, illustrate what you offer, and convey emotion. Good photos will:
  • Attract the attention of your target audience and people who might not have previously considered visiting you before
  • Make your business look more professional and build trust among potential patrons by giving them an idea of what they can expect
  • Show off the best aspects of your offerings to draw more traffic and increase sales
  • Increase brand recognition – especially when you include branded umbrellas in the picture.

Where to Use These Photographs.

Whether you’re in search of an effective way to market your business on social media platforms like Facebook or Instagram, or if you need graphics for your website that will help potential customers feel more at ease with their decision – promotional photos are essential for any business owner looking to break into new markets.

Tips for Taking the Best Shots.

What makes a photo good? The most important thing is lighting. You can have the best composition and balanced colors, but if it’s too dark or lit up by flashlight, nobody will pay attention to your subject matter. What makes a photo bad? Poor composition and unbalanced colors are usually the culprits here. But sometimes photographers forget about their background or focus on their subject so much that they don’t notice a small blur at the edges of their frame. How does this relate to promoting the ambience of your shaded spaces? Whether you’re creating a new website, posting on social media, or trying to convince someone to visit your venue, the quality of your photos is the first thing people will notice. Anything less than perfection is not going to get people interested enough in what you are selling.


Controlled by aperture, ISO, and shutter speed, exposure determines how light or dark a photo will appear. By its very nature, an umbrella canopy causes dark shadows in contrast to the light around it. Although this makes photos of umbrellas slightly challenging, setting your camera to the auto or pro exposure setting works wonders. Decide what part of the composition is most valuable and focus your shot on that.

Choose the Time of Day Carefully.

Along with setting the exposure, taking your photo when the sun is low on the horizon – be that at sunrise or sunset – helps to diffuse the light and eliminate harsh shadows. Known by professional photographers as the “golden hour”, these conditions provide evenly distributed soft light that is worth any scheduling inconvenience.

Framing and Composition.

Where to Use These Photographs Most patio umbrellas and market umbrellas are tricky subjects because of their proportions. Luckily, there are ways to overcome the challenge. Turn on your camera’s grid to take advantage of the design rule of thirds. Best described by Adobe, this “composition guideline places your subject in the left or right third of an image, leaving the other two thirds more open. The rule of thirds generally leads to compelling and well-composed shots.” Line up the umbrella pole with one of the vertical gridlines. Examine the layout before pressing the button. Would a closer range photo of the umbrella fabric evoke the vibe you want? Or would the soft shadows cast onto the deck surface by a solid patio umbrella be more appropriate?

The Angle of Your Shot.

Because we look at everything around us from eye-level, it is only natural to take standard umbrella photos like that. Natural, but boring! For eye-catching promotional photos, change your perspective. Alter the angle of your shot to emphasize the type of umbrella setting you want to portray. Ultimately, the best way you can use your outdoor space to attract customers is to start off with premium quality furnishings. By choosing Poggesi’s beautiful, unique, and powerful outdoor umbrella designs, you are ensuring that your promotional photos truly are worth a thousand words. Get in touch with us for more information today.