Sephora Summer Club at The William Vale

Hotels / Brooklyn, NY

Sephora Summer Club at The William Vale

For Sephora’s first-ever Summer Club at The William Vale, Poggesi brought the brand’s signature black-and-white identity to the hotel’s rooftop pool deck through a series of custom Lucca umbrellas. Each umbrella featured alternating black and white panels, a coordinating valance, and Sephora branding integrated into the canopy. Set against the city skyline and poolside cabanas, the umbrellas added a bold graphic element to the space—turning shade into part of the overall experience.

Products Used

Lucca Collection