How to Plan an Outdoor Market
An outdoor market creates a unique and lively atmosphere where people can come to shop, meet friends and socialize in a relaxed and leisurely manner. In fact, outdoor markets provide a fun a social outing for many people. However, there are crucial items that vendors should provide at an outdoor market that they might not need for an indoor one.
Where To Begin
Many outdoor markets are open whether it’s rain or shine. Therefore, there are many elements to consider when planning an outdoor market, including sun, heat, rain and wind. Yet there are also numerous advantages and opportunities if you’re prepared for any weather.
Of course, sunny warm days encourage buyers to head outdoors. Yet, the sun can be punishing and U.V. rays can be damaging for vendors, customers and merchandise also. Providing shade and U.V. protection is vital.
By providing shelter on rainy days, not only will you and your merchandise be protected, but customers will be glad to step out of the wet weather, browse your products and get to know you. Additionally, sheltering your area can help you keep a cleaner space, especially on windy days.
These are great reasons to consider an outdoor patio umbrella for your outdoor market area, and there are a couple of great options to choose from. Traditional market umbrellas are designed with a straight wood or metal pole running up through the center of a fabric shade and a weighted base attached to the bottom.
Though these traditional umbrellas serve the purpose in smaller areas, larger spaces may require other options.
Umbrella Options For Larger Spaces
Since a center pole can obstruct the view of the wares on offer, and because shoppers may bring strollers or dogs, a cantilever style umbrella may be more desirable. A cantilever umbrella is suspended and supported by a rod placed to one side rather than in the middle of its canopy. This arrangement helps to keep the pole out of the way, while allowing you to shade a large area.
Versatile cantilever umbrellas can be placed on the edge of your area. They can be raised or lowered and tilted to permit movement from left to right, forward and backward or even a full 360-degree rotation, letting you change the angle of your umbrella to help keep you, your customers and your products protected at all times.
Further, color is an essential way to grab a shopper’s attention. An umbrella can make your area more inviting and eye-catching and with customization. Your umbrella can be not only in your chosen colors, but can carry your name and logo also.
Poggesi USA arose from the market stalls of Italy where the quality and durability of their umbrellas were renowned. Our finely crafted Italian fabrics are beautiful, unique, and durable. Available in a variety of elegant colors, our high-quality TÜV certified umbrellas look great, withstand tough weather, and are easy to maintain. With a variety of base and stand options, our patented umbrella technology makes it easy to open and close your weather-resistant umbrellas with a mere touch and a push, leaving the rest to a complex series of springs.
Let us show you why we are the leaders in “The Art of Creating Shade.”
For more information about the many options to design and customize the umbrellas for your outdoor market, please contact us.