Choosing the correct structure and color to shade the exterior of your business is an important step and can have a powerful impact on how your customers perceive your business. It’s important to select shade structures that can serve the function you desire from providing shelter to complementing the architecture and providing an exciting visual focal point.

In fact, symmetry and cohesive design is largely due to a combination of complementary shapes and colors, and those which are designed for both form and function can provide a unique way to make your business stand out.

It is vital to choose a color that will become easily associated and recognizable as both your building and your brand, and repetition of the same color can strengthen that awareness. Keeping this in mind, consider the customer you want to attract while you view different tones such as pale, subdued, or bright shades.

Choosing a color for the exterior shade structure of your business isn’t simply about what you like. It also carries psychological effects that signifies what your company stands for and its personality.

Emotionally, if your ideal business customer is very traditional, colors like navy or brown might be most appropriate. However, if your business is targeted toward customers seeking innovation, more vibrant shades such as orange, red or yellow might be more appropriate.

In addition, your shade color must also pair visually with your building color and design. You may want to consider a monochromatic, analogous, or complementary color scheme. Monochromatic tones may offer drama or minimalism, analogous colors may be soothing and relaxing, while complementary hues might appear more dynamic.

There are no concrete rules to follow, but to simply follow the guidelines of considering your shade structure’s desired function, the personality you wish to convey about your business, and the unity of style and aesthetics with your building.

Use your shade structure to make your business and brand widely recognizable and attract the customers you want while providing shelter from the elements.

However, before deciding on a specific design and style, ask the experts at Poggesi. Our commercial umbrellas are crafted in Italy by our engineers and artisans and created to your unique vision and aesthetics. Our finely crafted fabrics are beautiful, unique, and durable. An umbrella is not restricted to traditional shapes such as round, square or rectangular. We can design trapezoidal or asymmetric solutions based on the surface you wish to be covered.

Available in a variety of elegant colors, our high-quality umbrellas look great, withstand tough weather, and are easy to maintain, and our patented umbrella technology makes it easy to open and close your weather-resistant umbrellas with a mere touch and a push.

It makes sense to invest in a shade structure that will enhance the appearance of your business and endure the elements, providing shade and protection for many years to come.

Let us show you why we are the leaders in “The Art of Creating Shade.”

For more information, please contact us.